WHY MIDNIGHT?
When deciding on a name for the business, Midnight Candle jumped out to Matt as both cool and appropriate. Since pouring candles is a two step process, he found himself working through midnight almost all the time. The name Midnight Candle just simply fit.
MEANING BEHIND THE LOGO
After establishing the company name, incorporating the moon and a candle was an easy decision. It occurred to Matt that one of the phases of the moon is a waxing crescent. The wax was the first awesome thing Matt noticed in this, but later he also realized that “scent” ended the word “crescent.” Behold! The WAX(ing) (cre)SCENT of Midnight Candle Company!
